personally i think ike@ sells ideas.. and then furnitures to support those ideas. you know, ideas on how to design your living rooms, workspace, bed rooms.. etc etc..
they have really good ideas on space utilization and making it look sooOOoOOOoOooo comfy and nice and sophisticated (light positioning, colour schemes etc etc) .. maybe i should go there more and shop for ideas (i.e. light positioning etc etc), hehe..
i'll pass on the furnitures though.. not value-for-money, although some accessories (lights, etc etc..) are quite worth it for its price..
